Nadja joined MHM as a Researcher in September 2023. She brought in with her the experience she gained during her one-year-long tenure at Mustard Market Research working across a wide range of sectors, including heritage, interior design, food and beverage, education and many more.
Nadja holds a BA in Management, Leadership and Leisure from The University of Manchester, which provides her with a firm background in management and development of tourism, culture and heritage. Her passion for research was sparked during her years in academia and burst into flames while working on her dissertation exploring tourist experiences and narratives at dark tourism destinations; a convoluted theme which made her passionate about delivering insight about complex subjects in a clear and concise manner.
Nadja’s Eastern European heritage and upbringing makes her well-versed in and very attentive to the nuances and differences across cultures.