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Results for the tag #CultureSegments:

Visit Modes

Ground breaking, influential work on the different needs of audiences during different types of visit.

Queensland Museum

MHM worked with the Queensland Museum to produce a #culturesegments report of their audiences, to help them better understand their visitors

Canterbury Museum

MHM has conducted rolling #V360 research at the Canterbury Museum

Andrew McIntyre interview with FEVIS

Andrew McIntyre talks about audience engagement beyond the 'usual suspects' reached by arts marketing and introduces Culture Segments.

Faber and Faber

MHM were commissioned in 2013 to examine the UK market for creative writing and related activities for Faber and Faber

Whitechapel Gallery

Since its reopening in 2009, MHM have delivered rolling visitor research for Whitechapel Gallery

Adelaide Festival Centre

MHM compiled a market report for AFC, and delivered a #CultureSegments workshop to help them make the most of the findings

Wellcome Collection

The Wellcome Collection is a destination for the incurably curious.

West Yorkshire Playhouse

MHM have been commissioned to undertake research into the profile of the current and potential audience of the West Yorkshire Playhouse

National Theatre Wales

MHM have worked with the National Theatre Wales providing a #culturesegments audience segmentation to help them to develop a deep understanding of attenders attitudes, motivations, values and perceptions

Historic Royal Palaces

Morris Hargreaves McIntyre has undertaken several projects for Historic Royal Palaces since 2008, evaluating interim signage, solving navigational problems and testing different forms of interpretation

Grayson Perry: Culture Segments in action

Grayson Perry: The Tomb of the Unknown Craftsman was a temporary exhibition held at the British Museum from October 2011 to February 2012, an installation of Perry's work alongside objects made by unknown men and women throughout history.

The Place

Using MHM's Culture Segments insight, The Place has been able to transform its strategic planning processes, shape its offer, design bespoke experiences and transmit messages that resonate with key audiences

Culture Segments

The international standard for cultural audience segmentation.