ESSENCE are core cultural visitors: discerning, confident, independent and arts-essential.
EXPRESSION are people people: committed, generous, creative and community minded.
STIMULATION love big ideas: they’re active, social, experimental thrill seekers.
AFFIRMATION like to do the right thing: they’re diligent, cautious and spend their time well.
ENRICHMENT see the present through the past: heritage, tradition, narrative and nostalgia.
PERSPECTIVE are happy in their own bubble: settled, self-sufficient, focused and contented.
RELEASE feel time poor: busy, prioritising, ambitious but seeking escape.
ENTERTAINMENT are looking for fun: leisure opportunities that are mainstream and popular.
