Discover Eco Mindset’s robust profiling system, meet the Mindsets, and learn how your organisation can use Eco Mindsets for greater impact.
To find out more or have a chat about how Eco Mindsets can help your organisation, contact MHM’s Eco Mindsets Research Executive, Gabrielle Killen.
Eco mindsets is a new psychographic profiling system that helps cause led organisations understand what drives people to act for the environment, and what they can do to encourage greater action in future.
Earthwatch asked MHM to provide stakeholder insight that would support their work: they wanted to understand what would inspire pro-environmental behaviour change amongst their potential supporters.
About a quarter of people in the UK believe their own households should be doing much more for the environment. So, what’s stopping them? In the first of our series on how understanding mindsets is key to bringing about behaviour change, we look at how intention can be nudged towards action.
