A great way to begin your Culture Segments journey
Perfect for members who are new to Culture Segments as well as anyone who could do with a refresher or an inspiring boost. We introduce participants to the psychographic nature of Culture Segments and answer any commonly (or uncommonly) asked questions about the approach we take.
We give a thorough introduction to each of the eight segments: what makes them tick, what kinds of outcomes are they looking for, what aspects of their visit do they value, and what kind of marketing do they respond to? We workshop how your organisation might already be appealing to each of the segments, and use this as the basis to introduce you to what might end up being your target segments.
A range of workshop exercises will be designed to help you walk a mile in the segments’ shoes and consider your organisation from each segment’s perspective. We also encourage each workshop participant to segment themselves online, to help them recognise how they might relate to and differ from your target segments.
We want the outcome of the session to be a fully-engaged team who can understand and champion your target segments’ needs across your organisation.
Interested in setting up your own Culture Segments Curriculum session? Please get in touch using this form and a member of our team will be happy to arrange it with you.
This session will provide you essential tips and tricks for creating compelling copy that speaks to each of your target segments effectively.
Learn how to tailor your membership packages and communications to build engagement and loyalty among your target segments.
This session will show you how to optimise each segments' experience of your online offer.
