Chester Zoo’s incredible lockdown campaign June 23, 2022 5:00 pm Published by Carolyn Hartmann Comments Off on Chester Zoo’s incredible lockdown campaign Listen to Chester Zoo's Head of Marketing Jenny Tegg, tell the story of how their online content during the Pandemic helped raise £2 million for the organisation in their time of need.
Podcast: Theory of Creativity June 23, 2022 4:37 pm Published by Carolyn Hartmann Comments Off on Podcast: Theory of Creativity Want to know what made Andrew McIntyre obsessed with audiences or how the Culture Segments algorithm works?
Audience-focused reopening strategies: watch Andrew McIntyre’s webinar June 23, 2022 4:02 pm Published by Carolyn Hartmann Comments Off on Audience-focused reopening strategies: watch Andrew McIntyre’s webinar Learn about MHM's research into audience mindsets during the Covid-19 pandemic and the 7 pillars of audience focus in a webinar by our co-founder Andrew McIntyre.
Culture Segments and Covid Audience Mindsets June 23, 2022 3:45 pm Published by Carolyn Hartmann Comments Off on Culture Segments and Covid Audience Mindsets Understanding how each segment will respond to your post-lockdown offers will be crucial. Here’s a summary of how each has engaged during lockdown, sees their digital future and is approaching re-opening.
Craft market quadruples in 16 years June 23, 2022 2:05 pm Published by Carolyn Hartmann Comments Off on Craft market quadruples in 16 years In 2020, MHM undertook a study for the Crafts Council to look into the massive growth that the crafts market has seen in the past 2 decades. Read the report and its useful insights here.
Bring the joy: a re-opening experience from New Zealand June 23, 2022 2:01 pm Published by Carolyn Hartmann Comments Off on Bring the joy: a re-opening experience from New Zealand An interview with Amy Harrington, Visitor Services Manager at Christchurch Art Gallery Te Puna o Waiwhetū in New Zealand on audiences returning to their venue post-covid.
Rockets and donkeys: creating a new museum for cultural non-attenders June 23, 2022 1:55 pm Published by Carolyn Hartmann Comments Off on Rockets and donkeys: creating a new museum for cultural non-attenders Blackpool wanted a new cultural venue for people who don't think museums are for them. Showtown's Learning and Engagement Manager Kerry Vasiliou and MHM's Jo Hargreaves spoke to Museums + Heritage Advisor about the insight that's driving the project which is due to open in 2023.
What audiences need from your digital offer June 23, 2022 1:34 pm Published by Carolyn Hartmann Comments Off on What audiences need from your digital offer During the pandemic, MHM has assisted many of our clients with evaluations of their digital content. While the organisation, the offer and the objectives were different each time, wider themes emerged which we can utilise to help other performing arts organisations perform better in a virtual setting.
The challenge for philanthropy in the arts June 23, 2022 12:59 pm Published by Carolyn Hartmann Comments Off on The challenge for philanthropy in the arts During and post-pandemic, our donor research has highlighted a pattern in how potential supporters see cultural organizations within the wider charitable landscape. Understanding these donor mindsets is vital if the arts sector is to create long-term fundraising strategies that resonate with audiences.
Supporting Stockholm museums to open with audiences in mind June 23, 2022 12:52 pm Published by Carolyn Hartmann Comments Off on Supporting Stockholm museums to open with audiences in mind During the pandemic, MHM carried out research into audience perceptions for the Swedish market on re-engaging with the culture sector post-lockdown. Quick and actionable, our insights on this topic highlighted audience's motivations for returning and which culture segments may require more reassurance than others.
