What audiences want on reopening

As cultural venues across the UK and elsewhere prepare to reopen their doors, what do visitors want from the experience? 

We've compiled the most striking takeaways from our rolling research collected when venues came out of lockdown last year. 

Download the pdf for your own copy

What audiences want when we reopen

A one page summary of the most striking takeaways from visitor survey data collected when venues reopened in 2020.


Data Director Medwen has overall responsibility for the quality of the quantitative data that Morris...

As Director, Guy is responsible for delivering pioneering audience engagement projects with many of...

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Four reopening insights from Audience Atlas DC