Tate Modern

Part of the Tate group, the Tate Modern is Britain's national gallery of international modern art. 

The galleries are housed in the former Bankside power station, a monument to twentieth century industrialism and the perfect setting for this remarkable collection of modern art.

The building includes the turbine hall, a vast exhibition space which plays host to a changing programme of site-specific installations.

MHM have worked with the Tate Modern for many years, a working relationship which began with an Anatomy of a Visit report. This in-depth research surveyed the whole visitor market for the Tate and generated a segmentation system to inform Tate's strategic planning. We have since provided rolling #V360 rolling research for the Tate Modern and undertaken several formative and summative exhibition evaluations.

Visit the Tate Modern's website 


Gerri was a founding Director of Morris Hargreaves McIntyre...

As Director, Guy is responsible for delivering pioneering audience engagement projects with many of...

As a Consultant, Hannah has responsibility for all stages of the research process from set up...

Visitor 360° rolling research

Explore Our World

Image for Tate Britain

Tate Britain

Image for Tate Liverpool

Tate Liverpool

Image for BALTIC

BALTIC

Image for QAGOMA

QAGOMA