Taste Buds: how to cultivate the art market
In 2004 there were 6.1 million potential buyers of work by a living artist, who had yet to make their first purchase of contemporary work. There was potential to more than double the size of the market for original art.
Our report, #TasteBuds: how to cultivate the art market, is based on a two-year research programme involving over 6,000 artists, buyers, dealers and #galleries, and looked at how the arts market could be developed in England. It was the first such study to be undertaken in England and has been seminal in providing insight into how to develop the contemporary art buying market.
The report analyses why sales of innovative contemporary art in England might have been under-developed, identified far greater potential demand for contemporary art than is generally thought to exist and made recommendations on how the market could be developed in the future.
Download the executive summary:
This two-year research programme involved over 6,000 artists, buyers, dealers and galleries, and looked at how the arts market can be developed in England. The report examines the sector in three major areas: production, supply and demand.