National Trust staff and volunteer surveys

MHM works with organisations big and small to bring them closer to their staff and volunteers. We design bespoke surveys that get to the heart of what their people are thinking. 

One of our longest partnerships in this area is with the National Trust. The Trust’s staff and volunteer surveys provide insights that touch almost every area of its work. The results have helped drive staff engagement and satisfaction, contributed to improved customer service and instigated positive change across the organisation.  

The volunteer survey

Our volunteer survey reports give the National Trust strategically insightful evaluations translated into practical action points.

We’ve scaled the potential market for volunteers, assessed new management schemes, investigated volunteers’ relationships with the National Trust cause, and looked into the merits of its internship scheme. 

The online survey ensures the volunteers' anonymity is protected at all times; working with an external company like MHM gives respondents additional confidence in this process. In our first year of managing the project, the sample increased by over 3,500 to 20,000 respondents. 

Finding meaning in such a sea of data can be challenging. We measure our success by how effectively we distil the data into strategic analysis. Rather than just delivering a batch of reports, we present insight that continually changes the shape of the 60,000 volunteer workforce. 

The staff survey

Our staff survey for the National Trust is more of a census, with up to 80% of employees taking part.

We track responses on a daily basis and provide progress reports to each Directorate and Department. We provide detailed strategic analysis that helps the Trust understand staff satisfaction levels and flag emerging issues – even at an individual level – to help the Trust sustain its reputation as one of the best places to work in the UK. 

Building your own bespoke staff and volunteer survey


The experience we bring helps organisations of all sizes get closer to their staff and volunteers. We work with clients to design a survey and reporting system that meets their needs and budget. We help you listen and understand the issues that affect your people and work with you to develop strategies to boost staff satisfaction and engagement.

Contact Guy.turton@mhminsight.com

MHM are always a pleasure to work with. Their reporting is clear and insightful, offering more than just numbers but delving into the issues that can move an organisation forward.

- Martyn Price, Head of Continuous Research, National Trust


Guy has been responsible for the delivery of pioneering audience engagement projects with the Art...

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