Sofia supports our research teams in taking care of a project’s transition from business development to research phase, making sure that everyone is happy with the agenda and distribution of the workload.
She strongly believes in the power of direct communication to solve every kind of conflict, so she can frequently be found floating from one desk to another asking her colleagues about their tasks.
Sofia studied a Graduate Degree in Innovation and Organisation of Culture and the Arts at the University of Bologna and she has worked on different audience development projects in Brighton, Stockholm and Bologna.
Her dream is, in fact, helping cultural organisations to become more audience-focused, using audience data to inform their strategy.
In her spare time, Sofia loves reading historic British novels as well as watching their film adaptations. When she feels more ‘adventurous’, she enjoys having a walk around Manchester. This is her favourite way to explore any new city she lives in.