Royal Academy

The Royal Academy of Arts has a unique position in being an independent, privately funded institution led by eminent artists and architects whose purpose is to promote the creation, enjoyment and appreciation of the visual arts through exhibitions, education and debate.

The Academy was founded by George III in 1768. The 34 founding Members were a group of prominent artists and architects including Sir Joshua Reynolds and Sir William Chambers who were determined to achieve professional standing for British art and architecture. They also wanted to provide a venue for exhibitions that would be open to the public; and to establish a school of art through which their skills and knowledge could be passed to future generations of practitioners.

The Academy today continues to aspire, in the words of its eighteenth-century founders, ‘to promote the arts of design’, that is: to present a broad range of visual art to the widest possible audience; to stimulate debate, understanding and creation through education; and to provide a focus for the interests of artists and art-lovers. The Academy has held an annual Summer Exhibition of works for sale since its formation and its first loan exhibition was held in 1870.

The Academy now enjoys an unrivalled reputation as a venue for exhibitions of international importance.

MHM have evaluated several exhibitions for the Royal Academy using the #SITE reporting approach designed specifically for the London temporary exhibitions market. They have since commissioned #V360 rolling visitor research. 

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