Proposition Testing

Proposition Testing can be carried out from six-months to a year or more in advance and you can also explore refinements made as a result of concept testing; differentiated propositions for different market segments; poster and publicity design and copy and campaign approaches.   


Gerri is one of the country’s leading arts management consultants having been working at a...

Exhibition Evaluation

Image for Identifying the market for Islands at Chester Zoo

Identifying the market for Islands at Chester Zoo