Proposition Testing

Proposition Testing can be carried out from six-months to a year or more in advance and you can also explore refinements made as a result of concept testing; differentiated propositions for different market segments; poster and publicity design and copy and campaign approaches.   


Gerri was a founding Director of Morris Hargreaves McIntyre...

Exhibition Evaluation

Image for Identifying the market for Islands at Chester Zoo

Identifying the market for Islands at Chester Zoo