Performing Arts

At Morris Hargreaves McIntyre, we have over 100 combined years' of experience working in strategic planning and audience development for a host of performing arts organisations in the UK and internationally. We regularly provide research, strategy and consultancy services to orchestras, theatres, arts centres, dance companies, opera companies, festivals and venues. We have significantly influenced approaches to audience development across the performing arts sectors through such effective tools as Test Drive and TelePrompt and through pioneering approaches to being vision-led and audience focused and audience segmentation . 

Our clients include some of the world’s leading performing arts organisations including: the Barbican Centre, the National Theatre, Southbank Centre, Shakespeare’s Globe, Liverpool Everyman & Playhouse, West Yorkshire Playhouse, London Symphony Orchestra, Orchestra of the Age of Enlightenment, Almeida Theatre, The Place, National Theatre Wales, Music Theatre Wales, Wales Millennium Centre, Fuel Theatre, RNSO, Sage Gateshead, Curve Theatre, Northern Stage, Live Theatre, Opera New Zealand, Sydney Opera House, Arts Centre Melbourne and 92nd Street Y (New York) to name but a few.


As a Senior Research Executive, Philippa’s responsibilities range from liaising with clients and...

Data Director Medwen has overall responsibility for the quality of the quantitative data that Morris...

Building Brand Equity

Audience Development

Culture Segments TagTool

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Octagon Theatre: Bringing the brand to life