Museum of Science and Industry

Located on the historic site of the world’s oldest surviving passenger railway station, housed in five listed buildings, MOSI’s amazing galleries and outstanding collections tell the story of Manchester’s scientific and industrial past, present and future.

Everchanging, MOSI asked MHM to provide a detailed evaluation and analysis of visitor behaviour in the interactive Experiment! Gallery, in particular examining visitor expectations and perceptions of the exhibition themes, and how they interact with individual exhibits.  We explored how the exhibits and the interpretation could be developed and refined to better engage attenders, particularly non-traditional attenders.  This required the development of new methodologies including observational techniques now being used in other exhibition-based venues in the UK. These observation techniques were used alongside our exhibit evaluation methodologies to then further evaluate a new science gallery at the MOSI.  

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