Our segmentation system underpins growth in audiences

Read about how our approach to segmentation and brand development have formed the foundations for a successful audience development strategy at Museum of London.

… at the heart of this success is making a successful emotional connection with our visitors. We want people to love us… MHM’s analysis delivered fresh insights to help improve the visitor experience at our two museums – one on London Wall, in the Barbican, and the other at West India Quay in the heart of London’s Docklands.

- Antony Robbins

Our audience research showed us we needed to connect with a more contemporary and connected audience. All our advertising campaigns are now aimed squarely at them.

- Antony Robbins

A link to the full article can be found here.

Gerri was a founding Director of Morris Hargreaves McIntyre...

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Museum of London

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Museum of London Docklands