Medwen Roberts

Data Director

Data Director, Medwen has overall responsibility for the quality of the quantitative data that Morris Hargreaves McIntyre collects.  She provides guidance on sampling, questionnaire design, weighting, analysis, interpretation and reporting of data on client projects. She is also involved in the implementation of new technologies in our quantitative research.

Medwen has been with the company since 1999 and has been instrumental in the growth and development of the audience research methodologies employed by Morris Hargreaves McIntyre. Her background in chemistry and analytical science means that she scrutinises data with a forensic eye.

Medwen has a range of skills and experience, which means that she is able to deliver projects in their entirety; from sampling to report writing and presentation. She was the lead consultant on the Renaissance in the Regions Data Collection project for MLA for five years and lead consultant on visitor research for the Manchester Museum Consortium for ten years.

Medwen is the lead consultant on MHM’s Visitor 360° Museum and Gallery Benchmarking project which provides ongoing visitor data for Science Museum, Imperial War Museum London, Imperial War Museum North, Natural History Museum, National Gallery, National Portrait Gallery, Tate Modern, Tate Britain, Tate Liverpool, V&A, Museum of Childhood, British Museum, Museum of London and Museum of London Docklands. 


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Design Museum

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Tekniska - Engaging new audiences

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Imperial War Museums

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Craft market quadruples in 16 years

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Segmentation for Southbank Centre

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Manchester Museum

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Jodrell Bank secures £16m heritage funding

Museums, Galleries and Exhibitions

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Historic Royal Palaces

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Covid research and insight