Senior Research Executive
Before finding a home at MHM, Lydia had a diverse background in the creative industries.
Similarly, their role with MHM covers a broad range of responsibilities, from survey design and data analysis to explaining findings in an accessible way through written reports and presentations.
Their strengths lie in analytical and data-driven thinking, appreciation for the richness qualitative responses bring to numbers, and their ability to see the bigger picture.
Lydia works with a wide range of MHM's Australasian clients, from QAGOMA and Auckland Art Gallery to Auckland Zoo and the State Library of Queensland.
In 2020, they managed the end-to-end process of MHM's flagship Audience Atlas Aotearoa study – an extensive dive into the country's cultural market. Lydia is always on hand to help out artistic friends with exhibition catalogue design, layout and production.