Lucy Shorrocks

Senior Consultant

Lucy consults, plans and delivers work for the arts and cultural sector in Australia, New Zealand, Asia and the United Kingdom. Lucy specialises in managing artistic risk and broad audience engagement – which is pretty close to a personal mission statement.

Before joining MHM to head up our work in Sydney, Lucy was the Managing Director of Victorian Opera (a state-based opera company in Melbourne). This CEO role followed 25 years in marketing, audience engagement and strategic communications in organisations including Melbourne International Comedy Festival, Welsh National Opera, the National Museums of Scotland, Scottish Ballet, English National Ballet, Mobil Oil and Time Out. She has spent the last two decades on a mission to connect art with audiences. 

An avid attender of all art forms, downtime is spent drinking coffee, doing Pilates, Twitter and continuing to discover Australia with a healthy, occasional dose of bad TV.

Email Lucy

Audience Atlas Victoria – everything you need to know about Victorian audiences

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@Lucysh: Known as yarn bombing - only undertaken by #Expression I reckon. Is this a thing in the UK/ NZ? @MHMinsight #mhmnz

@Lucysh: If you're an arts org in #victoria, check out… … #mhmaus insights into your audiences - and what else they see!

OZ Arts Council Marketing Summit

@Lucysh: #audienceAtlasVictoria officially launched and online here:…. Real insights #mhmaus & #mhmnz @joolesclements

@Lucysh: #msummit was fantastic. Great conversations has resulted in serious list-writing of meetings to organise next week. See you soon.. #mhmaus

@Lucysh: @ArtsVic My favourite feedback so far re #audatlasvic is 'made perfect sense, a great read and I'm not a marketing person!' #mhmaus #mhmnz

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@MHMinsight: @Lucysh's recent trip to Macau HK on the importance of reaserching audiences to inform cultural investment #MHMUK

MHM targets Australia with new appointment

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@Lucysh: #mhmuk leaves for Hong Kong via Sydney

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Culture Segments

Audience Atlas Victoria – everything you need to know about Victorian audiences