Lorna Dennison

Senior Consultant, USA Division Lead

As a Senior Consultant Lorna leads a wide range of consultancy and insight projects including audience engagement, exhibition evaluation, fundraising and membership strategy, market scoping and brand development. In her time at MHM she has played a key role in delivering audience insight for SFMOMA, the Smithsonian Institution, the Kennedy Center, the Public Theater, Shakespeare’s Globe, the British Museum, the Donmar Warehouse, National Theatre of Scotland and the National Trust.

Lorna loves a puzzle. Her passion for putting the pieces together to solve a problem enables her to interpret complex information and data to answer a client’s ‘big question’. She focuses on delivering a clear, easy to understand narrative and insight that will lead to action – from day-to-day quick wins to the highest-level strategic planning, the real impact is always top of mind.

As USA Division lead Lorna leads on our USA strategy, overseeing US client relationships and building our network. She leads our dedicated USA team to deliver work that helps our clients reach their goals, living by our team values – balancing expert experience with fresh ideas, collaboration at the heart of everything we do, and thoughtfully considering the big picture context.

Prior to joining MHM, Lorna worked at The Audience Business, Edinburgh’s audience development agency, delivering audience research and analysis for a range of arts organizations.

Email Lorna


Image for Building connections: Must-see Museums free membership

Building connections: Must-see Museums free membership

Image for Symphony Space - Culture Segments in action

Symphony Space - Culture Segments in action

Image for Men & Girls Dance

Men & Girls Dance

Image for Shakespeare's Globe

Shakespeare's Globe

Image for MHM opens New York office

MHM opens New York office

Image for Articulating National Theatre of Scotland's brand

Articulating National Theatre of Scotland's brand

Research Executive - Manchester Office

Image for The Donmar Warehouse

The Donmar Warehouse

Image for Roman Baths - Culture Segments online quiz

Roman Baths - Culture Segments online quiz

Image for Washington DC audiences as you’ve never seen them before

Washington DC audiences as you’ve never seen them before