Liverpool and Everyman Playhouse
"MHM's Culture Segments has fundamentally changed how we think about our audiences and potential audiences - we now have really powerful tools to engage them."
The Liverpool Everyman and Playhouse, two distinct theatres in different parts of the city, work hand-in-hand to produce a wide-ranging programme of acclaimed and adventurous theatre. They work continuously with writers and other artists to develop new talent and to bring new stories and new experiences to the city of Liverpool.
MHM worked with the two theatres using Cultures Segments to identify their market. This research programme identified priority growth segments as well as a fundamental core within their audience which offered huge potential for increased engagement.
Visit the Liverpool and Everyman Playhouse website