Laura joined MHM as a Research Executive, a role in which she designs, analyses and reports on a variety of research projects to uncover insight about the cultural sector and its audiences. The role is hugely varied and ranges from facilitating focus groups to writing reports to meeting clients.
Laura’s expertise lies in managing complex projects for clients including the National Trust, 14-18 NOW, and the Smithsonian Institution. Many of these have involved working with a variety of stakeholders, including audiences, volunteers, staff and artists to develop rounded insight and evaluation for clients. Laura particularly enjoys the challenge of taking raw data through to easy-to-understand visuals and text without losing meaning.
Prior to working for MHM, Laura worked as the Communications and Research Manager for a UK-wide charity and, before this, completed an MA in Research Methodology. This has given her a broad understanding of all aspects of qualitative and quantitative research.
Laura now lives in Liverpool and, while she’s not making the most of the cultural offerings there, you might find her getting out into the countryside.