The Royal Botanic Gardens, Kew was founded in 1759, and declared a UNESCO World Heritage Site in 2003. As well as being one of London’s top visitor attractions, Kew is also a world leader in plant science and conservation. Their work helps to discover and describe the world’s plant and fungal diversity, safeguard the world's plant life for our future, promote the sustainable use of plants and inspire an appreciation of plants and the environment.
MHM worked with Kew on a wayfinding project. The study presented an understanding of who the visitors to Kew Gardens are, why they visit, what their expectations are, what needs they have and to what extent current provision was meeting those needs. Beyond the basics of orientation, navigation and wayfinding, which are all essentially practical, this study illuminated the impact on visitors’ engagement with the Kew offer and its interpretation.
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