Jo Taylor


As a Director, Jo works with many of our key clients on projects such as segmentation and branding; empowering cross-disciplinary teams to develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector and is a lead in MHM’s Culture Segments. 

Jo has a track record of inventive practice in more deeply engaging audiences and developing mutually beneficial brand relationships. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach to organisational resilience.

Recent clients include the Shakespeare’s Globe, The Old Vic, Rambert, BBC Proms, Philharmonia Orchestra, Colston Hall, Liverpool Everyman & Playhouse, Lincoln Center, The Public Theater, Kennedy Center, SFMOMA, Historic Royal Palaces and Somerset House.

Previously to working for MHM, Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals including senior positions at Welsh National Opera and Wales Millennium Centre. Jo frequently delivers conference keynotes, training, workshops and seminars across the globe.

Image for Grayson Perry: Culture Segments in action

Grayson Perry: Culture Segments in action

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Liverpool Everyman & Playhouse

@JoeyTaylor: Great day - thank you MT "@CreuCymru: Thanks to @JoeyTaylor for another ace #CultureSegments w'shop. Look f'wd to extending the work" #mhmuk

@JoeyTaylor: Working late nearly locked in Tower of London. How happy were we to see friendly beefeater with key! #mhmuk

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Chickenshed Theatre

Performing Arts

@JoeyTaylor: Big thanks to all @CreuCymru members who came to today's workshop - really looking forward to delving into some new families insight #mhmuk

Image for Creu Cymru

Creu Cymru

Image for The Shakespeare Birthplace Trust

The Shakespeare Birthplace Trust

@JoeyTaylor: Back at @hughes_hall to lead @amadigital #copywriting workshop. Scene of several fantastic AMA board away days - feeling inspired #mhmuk