Jo Taylor


As a Director, Jo works with many of our key clients on projects such as segmentation and branding; empowering cross-disciplinary teams to develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector and is a lead in MHM’s Culture Segments. 

Jo has a track record of inventive practice in more deeply engaging audiences and developing mutually beneficial brand relationships. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach to organisational resilience.

Recent clients include the Shakespeare’s Globe, The Old Vic, Rambert, BBC Proms, Philharmonia Orchestra, Colston Hall, Liverpool Everyman & Playhouse, Lincoln Center, The Public Theater, Kennedy Center, SFMOMA, Historic Royal Palaces and Somerset House.

Previously to working for MHM, Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals including senior positions at Welsh National Opera and Wales Millennium Centre. Jo frequently delivers conference keynotes, training, workshops and seminars across the globe.

Image for Harrogate Theatres

Harrogate Theatres

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Audience Atlas Malta

@JoeyTaylor: Last leg of 2 intensive days with *fantastic* arts organisations in Amman @BritishArts #mhmuk. Really excited to see ideas come to fruition


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Nederlands Dans Theatre

@JoeyTaylor: We've extended deadline (15 Jan) as we're looking for that special one. Could you be the Data Analyst for us? #mhmuk

@JoeyTaylor: Back at @hughes_hall to lead @amadigital #copywriting workshop. Scene of several fantastic AMA board away days - feeling inspired #mhmuk

@joeytaylor: A hard day at work but someone's gotta do it. #MHMUK Tower of London roof

@JoeyTaylor: RT @MHMinsight: Jobs galore here at MHM, we're looking for a genius Research Analyst to join our Sydney office – is it you? #MHMAus https:/…

@JoeyTaylor: I'm delivering an @amadigital copywriting workshop (tomorrow online). If I'm entirely honest it's more an "anti-copywriting" workshop #mhmuk