Jo Taylor


Jo is the lead consultant for key clients on projects such as segmentation and branding; empowering cross-disciplinary teams to develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector and is a lead in MHM’s Culture Segments. 

Jo has a track record of inventive practice in more deeply engaging audiences and developing mutually beneficial brand relationships. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach to organisational resilience.

Recent clients include the Barbican Centre, The Old Vic, Shakespeare’s Globe, BBC Proms, The Place, Liverpool Everyman & Playhouse, Rambert, Lincoln Center, The Public Theater, Kennedy Center, Historic Royal Palaces, Royal Botanic Gardens Kew and the British Council. 

Previously to working for MHM, Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals including senior positions at Welsh National Opera and Wales Millennium Centre. Jo frequently delivers conference keynotes, training, workshops and seminars and is on the board of the Arts Marketing association.

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The Place

@JoeyTaylor: Happy 5th birthday #firstfloor @WYPlayhouse from everyone at #mhmuk have a fun-packed weekend!

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@JoeyTaylor: Beautiful (if cloudy) day @KewGardens #mhmuk

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@JoeyTaylor: RT @mhmandrew: Alec Coles @wamuseum "We need a new museum capable of tempting WA's 2.5m people off the beach" #mhmaus

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Nederlands Dans Theatre

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Chickenshed Theatre

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Jordan's market for culture revealed

@JoeyTaylor: RT @MHMinsight: Jobs galore here at MHM, we're looking for a genius Research Analyst to join our Sydney office – is it you? #MHMAus https:/…

@JoeyTaylor: scientists predict what I'll do next: Shopping (I hate shopping) in Dubai or Swansea #behaviouralsegmentation #mhmuk

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The Shakespeare Birthplace Trust