Jo Taylor


As a Director, Jo works with many of our key clients on projects such as segmentation and branding; empowering cross-disciplinary teams to develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector and is a lead in MHM’s Culture Segments. 

Jo has a track record of inventive practice in more deeply engaging audiences and developing mutually beneficial brand relationships. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach to organisational resilience.

Recent clients include the Shakespeare’s Globe, The Old Vic, Rambert, BBC Proms, Philharmonia Orchestra, Colston Hall, Liverpool Everyman & Playhouse, Lincoln Center, The Public Theater, Kennedy Center, SFMOMA, Historic Royal Palaces and Somerset House.

Previously to working for MHM, Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals including senior positions at Welsh National Opera and Wales Millennium Centre. Jo frequently delivers conference keynotes, training, workshops and seminars across the globe.

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Audience Atlas Population Surveys

@JoeyTaylor: Cool that #MHMUK is one of top 100 businesses making up the @UKTI Creative Industries Taskforce:

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@JoeyTaylor: RT @mhmandrew: Alec Coles @wamuseum "We need a new museum capable of tempting WA's 2.5m people off the beach" #mhmaus

@JoeyTaylor: scientists predict what I'll do next: Shopping (I hate shopping) in Dubai or Swansea #behaviouralsegmentation #mhmuk

Performing Arts

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Harrogate Theatres

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Creu Cymru

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Affordable Art Fair - Embedding Culture Segments

Top 10 tips for great segmentation

@JoeyTaylor: Back at @hughes_hall to lead @amadigital #copywriting workshop. Scene of several fantastic AMA board away days - feeling inspired #mhmuk