We help heritage organisations of all sizes to have real understanding of the needs and motivations of their visitors, staff and supporters.
From interpretation strategies to staff surveys, understanding supporters to HLF funding applications, our work fuels our clients' ability to share the slice of history in their care with current and future generations.
MHM's Audience Atlas population surveys offer unprecedented insight into the UK's heritage market, shedding light on market potential and opportunities for growth.
Our sector-specific segmentation system, Culture Segments, is used by leading heritage organisations to unlock the deep-seated motivations of visitors; enabling stronger, more rewarding and longer lasting relationships.
Contact Guy Turton at guy.turton@mhminsight to discuss your organisation's needs.
Photo credit: Morris Hargreaves McIntyre
MHM's complex insight into the motivations and desires of our visitors really helped to get the most out of our formative evaluation. Thank you for your commitment, and for delivering such high quality work on budget and on time.