Heritage

We help heritage organisations of all sizes to have real understanding of the needs and motivations of their visitors, staff and supporters. 

From interpretation strategies to staff surveys, understanding supporters to HLF funding applications, our work fuels our clients' ability to share the slice of history in their care with current and future generations. 

MHM's Audience Atlas population surveys offer unprecedented insight into the UK's heritage market, shedding light on market potential and opportunities for growth.

Our sector-specific segmentation system, Culture Segments, is used by leading heritage organisations to unlock the deep-seated motivations of visitors; enabling stronger, more rewarding and longer lasting relationships.  

Contact Guy Turton at guy.turton@mhminsight to discuss your organisation's needs.

Photo credit: Morris Hargreaves McIntyre

MHM's complex insight into the motivations and desires of our visitors really helped to get the most out of our formative evaluation. Thank you for your commitment, and for delivering such high quality work on budget and on time.

- Eva Koch-Schulte, Historic Royal Palaces


As a Consultant, Guy is responsible for the life cycle of a project; from project inception to...

Sara joined Morris Hargreaves McIntyre following a 20-year career in a range of charity and heritage...

Image for English Heritage

English Heritage

Image for Jodrell Bank secures £16m heritage funding

Jodrell Bank secures £16m heritage funding

Image for Historic Royal Palaces

Historic Royal Palaces

Image for National Trust

National Trust

Visitor 360° rolling research

Image for 14-18 NOW: We’re here because we’re here

14-18 NOW: We’re here because we’re here

Image for The Shakespeare Birthplace Trust

The Shakespeare Birthplace Trust

Image for Authenticity and the audience - a case study

Authenticity and the audience - a case study