Measuring social impact with Head Start

Morris Hargreaves McIntyre completed a large-scale, community consultation evaluation of the social impact of the Boots Books for Babies Scheme.

The scheme’s ambition was to provide books and literacy materials to promote a lifetime of reading in children by encouraging parents to share books with the children from nine months onwards.

The research was demographically representative, covering the full diversity of the population and included urban and rural locations; a spectrum of affluence and deprivation; ethnic minority groups including Indian, Pakistani and Black Caribbean parents and ‘hard-to-reach’ groups including families of children with disabilities; single parent families; hard-to-reach Afro-Caribbean and Asian families; families with children living in hostels; Asylum Seekers, Refugees and Travellers.

Download and read a copy of this groundbreaking report: 


Taste Buds: how to cultivate the art market

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The Place

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British Library