Guy Turton


Since 2009, Guy has been responsible for the delivery of pioneering audience engagement projects with the National Trust, Art Institute of Chicago, Tate, and San Francisco MOMA. He is a specialist in visitor behaviour, whole-of-market segmentation systems, branding, digital engagement and supporter development.

His forensic approach to understanding visitor behaviour has helped MHM to develop our most meaningful methods of observational research; with Kelvingrove Art Gallery and Museum, Guy managed a project of unprecedented scale and ambition. And in almost a decade with MHM, Guy has become a major influence in the world of arts and heritage interpretation and programming.

Guy is our heritage lead, and a thought leader in the sector. This has included major quantitative and qualitative research projects for the National Trust on potential volunteer, donor and pledger markets – devising new strategic models for supporter engagement.

He has led us to new areas of thinking through our most high-profile audience segmentation work, across a range of sectors and platforms. Most recently, Guy has developed increasingly sophisticated methods of capturing digital user engagement.

He’s also a guest lecturer on the MA Cultural Leadership course at Goldsmiths University, London, delivering sessions on branding and marketing in the arts.  

Guy is a passionate believer that we are still scratching the surface of audience research – he spends time developing new methods and tools that help organisations further their audience engagement while remaining true to their artistic vision.

Guy has a background in film, studying media at university, and has previous worked with charities in Connecticut, US. 

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Goldsmiths University

Building Brand Equity

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Tate Modern

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National Trust

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Tate Liverpool

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National Army Museum

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The Art Institute of Chicago

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