Ginny Cartmel

Senior Consultant

Ginny manages research projects, which includes designing the research tools through to the analysis and reporting stages. As part of the Research Executives team, Ginny works on a range of projects from small-scale consultations through to large segmentation systems, with both quantitative and qualitative methodologies.

Ginny’s inquisitive nature is ideal for interrogating data, and her conscientious approach to her work results in the solid research findings that lead to quality insight. An excellent communicator, she enjoys the client-facing aspect of her role.

Ginny has experience of relating findings to wider social trends through her work on benchmarking for a consortium of national museums and galleries in London. She has a particular interest in working with charities, outdoor and heritage clients, and has extensive experience of exhibition evaluations that employ mixed methodologies.

After graduating in French and Cultural Studies, Ginny began her research career with an internship at New Media Partners. She learnt the ropes by carrying out desk research and depth interviews for media and creative businesses.

Ginny enjoys making things – this includes lots of crocheting, re-appropriating things found at car boot sales, and growing things – and harbours an ambition to make her own clothes. She also enjoys exploring the countryside and spending time with her pets of which she would like several more.


He who asks a question is a fool for five minutes, he who does not ask remains a fool forever.

Chinese proverb.

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Enrichment Pen Portrait

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Segmentation for Southbank Centre

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National Trust

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National Theatre Wales

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Historic Royal Palaces

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Bodleian Libraries

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Geffrye Museum

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Eden Project

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National Gallery of Victoria