Ginny Cartmel

Senior Consultant

Ginny brings a decade of experience working with a range of clients internationally and leads the New Zealand office. Ginny has experience working on projects from small-scale consultations through to large evaluation frameworks and segmentation systems, with both quantitative and qualitative methodologies.

Ginny leads work with several core clients including Te Papa, Sydney Living Museums, MOTAT, Auckland Art Gallery, State Library of Queensland, QAGOMA, Canterbury Museum and Te Papa. When she was based in the UK she worked with a variety of organisations from the British Museum through to English Heritage and Hampton Court Palace.

Ginny’s inquisitive nature is ideal for interrogating data, and her conscientious approach to her work results in the solid research findings that lead to quality insight. An excellent communicator, she enjoys the client-facing aspect of her role. Ginny has experience of relating findings to wider social trends through her work on benchmarking for a consortium of national museums and galleries in London. She has a particular interest in working with charities, outdoor and heritage clients, and has extensive experience of exhibition evaluations and large-scale evaluation programmes that employ mixed methodologies.

After graduating in French and Cultural Studies, Ginny began her research career with an internship at New Media Partners. She learnt the ropes by carrying out desk research and depth interviews for media and creative businesses.

Ginny has a Diploma in Market and Social Research, awarded from the Market Research Society.


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National Trust

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Audience Atlas New Zealand

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Auckland Theatre Company - Culture Segments TagTool

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QAGOMA

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National Theatre Wales

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Eden Project

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Segmentation for Southbank Centre

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Geffrye Museum

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Auckland Council's Creative Language

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Bodleian Libraries