Gerri Morris

Founding Director

Gerri was a founding Director of Morris Hargreaves McIntyre and has been at the forefront of theory and practice in the areas of audience focus and audience development in the arts and heritage sectors for over 35 years.

She has recently retired from MHM to give herself more time for her newest role - as a grandmother. 


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Museum of London

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Museum of London Docklands

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British Film Institute

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Covid-19 - an invitation to collaborate

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Measuring the unmeasurable at Tate Britain

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Covid Audience Mindsets Survey

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Tate Modern

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Our segmentation system underpins growth in audiences

Audience Development