Frieze Art Fair
Frieze Art Fair is an international contemporary art fair that takes place every October in London's Regent's Park. The fair is staged by the publishers of frieze magazine. Frieze Art Fair features more than 170 contemporary art galleries, and the fair also includes specially commissioned artists’ projects, a programme of talks and an artist-led education schedule.
MHM were commissioned to evaluate the fair from its inception in 2003, carrying out interviews with visitors to the fair, buyers of artworks, and exhibiting galleries. Primary data was coupled with box office data analysis, enabling us to accurately quantify the economic impact of this major event in the international arts calendar and identify ways in which the organisers can build on its success. The evaluations have enabled the fair to develop, increase footfall and gain success in funding bids.
Visit Frieze's website