Culture Segments

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A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on...

Top 10 tips for great segmentation

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Grayson Perry: Culture Segments in action

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Segmentation for Southbank Centre

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The Place

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Enrichment Pen Portrait

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Entertainment Pen Portrait

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Expression Pen Portrait

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Perspective Pen Portrait

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Stimulation Pen Portrait

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Release Pen Portrait

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Affirmation Pen Portrait

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Essence Pen Portrait