Culture in Lockdown

MHM co-founder, Andrew McIntyre, has published three think pieces to support cultural institutions and their audiences during the Coronavirus crisis. 

In Culture in Lockdown Part 1: We can do digital, can we do strategy? Andrew argues that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused. Read it here

In Culture in Lockdown Part 2: The 7 pillars of audience-focus Andrew says what we do next is going to shape the sector for the next decade. He distinguishes between product-focused, marketing-focused and audience-focused organisations and shares the framework for how cultural organisations can re-cast plans to ensure audiences are at the heart of every re-opening strategy. Read it here.

In Culture in Lockdown Part 3: Covid Audience Mindsets, Andrew shares a crucial new model that maps, illuminates and segments your post-lockdown audiences. He offers unique insights into how the Culture Segments have engaged during lockdown, how they see their future with digital content and their mindsets towards re-opening. Read it here.


A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on...

Jo is a founding Director of Morris Hargreaves McIntyre and specialises in strategic planning...

Gerri is one of the country’s leading arts management consultants having been working at a...

Image for Webinar: Audience-focused re-opening strategies

Webinar: Audience-focused re-opening strategies

Image for Covid Audience Mindsets Survey

Covid Audience Mindsets Survey

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Covid-19 - an invitation to collaborate