Chester Zoo

Chester Zoo is the UK’s most visited zoo and home to over 15,000 animals over 125 acres of land. 

MHM has been working closely with Chester Zoo since 2012.  Our embedded V360º rolling research programme provides the Zoo with continuous insight into who is visiting and their psychographic profiles as well as valuable strategic recommendations.    

Our proposition testing for Chester Zoo's £40 million Islands development helped smash visitor and membership targets. Other projects include membership research to understand how the Zoo can strengthen their relationships with their members, a way-finding study and research with teachers to explore their propensity to visit the Zoo as part of a school trip. 

Found out more about our work with zoos and wildlife attractions around the world. 


As a Consultant, Hannah has responsibility for all stages of the research process from set up...

Image for Identifying the market for Islands at Chester Zoo

Identifying the market for Islands at Chester Zoo

Image for Zoos and wildlife attractions

Zoos and wildlife attractions

Visitor 360° rolling research

Proposition Testing