Canterbury Museum, in Christchurch’s Cultural Precinct, is housed in a beautiful stone building that was first opened in 1870.
Canterbury Museum acquires and cares for worldwide collections of human and natural history, with a focus on Canterbury and the Antarctic.
MHM has conducted rolling #V360 research at the Canterbury Museum which aims to provide insight for the museum into their visitors and the nature of their visits.
Applying #CultureSegments to the Canterbury Museum audience allowed the organisation to understand their specific culture segments profile as compared to the whole New Zealand market for culture.
Visit Canterbury Museum's website