Canterbury Museum

Canterbury Museum, in Christchurch’s Cultural Precinct, is housed in a beautiful stone building that was first opened in 1870.

Canterbury Museum acquires and cares for worldwide collections of human and natural history, with a focus on Canterbury and the Antarctic.

MHM has conducted rolling #V360 research at the Canterbury Museum which aims to provide insight for the museum into their visitors and the nature of their visits. 

Applying #CultureSegments to the Canterbury Museum audience allowed the organisation to understand their specific culture segments profile as compared to the whole New Zealand market for culture. 

Visit Canterbury Museum's website


As a Consultant, Hannah has responsibility for all stages of the research process from set up...

Visitor 360° rolling research

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