Canterbury Museum

Canterbury Museum, in Christchurch’s Cultural Precinct, is housed in a beautiful stone building that was first opened in 1870.

Canterbury Museum acquires and cares for worldwide collections of human and natural history, with a focus on Canterbury and the Antarctic.

MHM has conducted rolling #V360 research at the Canterbury Museum which aims to provide insight for the museum into their visitors and the nature of their visits. 

Applying #CultureSegments to the Canterbury Museum audience allowed the organisation to understand their specific culture segments profile as compared to the whole New Zealand market for culture. 

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A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on...

Visitor 360° rolling research

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