British Film Institute
The BFI, founded in 1933, is a charity governed by a Royal Charter. They combine cultural, creative and industrial roles, bringing together the BFI National Archive and BFI Reuben Library, film distribution, exhibition and education at BFI Southbank and BFI IMAX, publishing and festivals.
MHM were asked to lead on a feasibility study, including a comprehensive market assessment, for a potential new National Cinema Centre in London. This included quantitative and qualitative research with existing attenders at the National Film Theatre, and quantitative research with potential attenders.
Visit the BFI's website