Breast Cancer Campaign
Breast Cancer Campaign believe that everyone can be a part of the cure. They are a unique community of scientists, supporters and people touched by breast cancer.
Together they champion Pink Science, a pioneering approach to breast cancer research that identifies and funds the research projects with the greatest potential to save and improve lives and, ultimately, to find a cure for breast cancer.
MHM conducted a supporter insight report for Breast Cancer Campaign. The insight generated on members of the charity's supporter database helped to inform plans for the future development of the charity, attracting new supporters with differentiated marketing messages, and to deepen the relationship with existing supporters.