Brand DNA

We believe branding is straightforward. Your brand is your DNA. So, we must be able to find it in your best work; in the projects and processes that you are most proud of; the ones that are quintessentially you; the ones where you are being true to yourself.

We use a battery of inclusive, interactive techniques to involve your whole staff and your stakeholders in finding, decoding and articulating that Brand DNA.

Not only does this process define powerful brand values, attributes, personality traits and promises, it ensures that these are owned by the people who helped decode them.

But we don't stop there. We organise your Brand DNA into a powerful internal tool that helps staff teams challenge themselves to make their existing work and their future plans more 'on brand'.
In short, our branding process is direct, involving, and inspiring. The Brand DNA model it produces is powerful, practical and embedded.

A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on...