Housed in a landmark industrial building on the south bank of the River Tyne in Gateshead, BALTIC is a major international centre for contemporary art. BALTIC has no permanent collection, providing instead an ever-changing calendar of exhibitions and events that give a unique and compelling insight into contemporary artistic practice. BALTIC’s dynamic, diverse and international programme ranges from blockbuster exhibitions to innovative new work and projects created by artists working within the local community.

To ensure they remained visitor-focused and responsive to visitor needs, MHM undertook an extensive audience survey in 2002, and again in 2005 as well as training members of the team at BALTIC to administer face to face interviews.

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Data Director Medwen has overall responsibility for the quality of the quantitative data that Morris...

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