Andrew McIntyre


A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on audience motivations, behaviour and responses.

His work on visitors’ engagement with and meaning making from museum and gallery collections has profound implications, not only for arts marketing and audience development but also for curatorial and educational practice in the sector.

But he doesn't just do theory. Andrew has devised many widely used audience development techniques including 'Test Drive the Arts' and 'Audience Builder'.

He has served as Chair of the Visitor Studies Group and is a popular speaker and trainer. He gives delegates real insight into the minds of the audience, a toolkit of skills and techniques and the inspiration and confidence to try them out.

Andrew lives in Manchester with Helen, a primary school teacher, and two sons who definitely don’t support Manchester United.

Andrew is a qualified FIFA soccer coach and at weekends can be found on a muddy touchline somewhere urging a bunch of tentative 7-year-olds to kick the ball.

Email Andrew

Evidence of Impact

Image for Imperial War Museums

Imperial War Museums

Image for MHM opens New York office

MHM opens New York office

SITE reports

Brand Audit

Image for tweet

@mhmandrew: It's not Harry Potter's Knight Bus… but transport for 40 MHMers to a magical Christmas party #mhmuk

Image for tweet

@mhmandrew: Alec Coles @wamuseum "We need a new museum capable of tempting WA's 2.5m people off the beach" #mhmaus

@mhmandrew: Anyone else think audience 'development' a bit patronising? Much prefer engagement and building relationships. #mhmuk

Image for The Art Gallery of Western Australia

The Art Gallery of Western Australia