الجوهر

ESSENCE are core cultural visitors: discerning, confident, independent and arts-essential.

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التعبير

EXPRESSION are people people: committed, generous, creative and community minded.

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التحفيز

STIMULATION love big ideas: they’re active, social, experimental thrill seekers.

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التأكيد

AFFIRMATION like to do the right thing: they’re diligent, cautious and spend their time well.

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يميل

ENRICHMENT see the present through the past: heritage, tradition, narrative and nostalgia.

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المنظور

PERSPECTIVE are happy in their own bubble: settled, self-sufficient, focused and contented.

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محبي الاسترخاء

RELEASE feel time poor: busy, prioritising, ambitious but seeking escape.

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الترفيه

ENTERTAINMENT are looking for fun: leisure opportunities that are mainstream and popular.

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