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Harnessing civic participation in election season and everyday. What does that look like in practice at arts and cultural institutions?

One of our eight Culture Segments, Affirmation are known for being conscientious decision makers rather than spiritual when it comes to nature. Find out how you can best target this segment here.

MHM has worked with many charities in the past to provide valuable insight into what their donors expect from their contributions. This research has been crucial in understanding donor motivations and trends across the heritage, arts and cultural sectors.

Segmentation can be a fantastic way for your organisation to reach different people with different messages. See some of our best tips for audience engagement we have uncovered using our segmentation system here.

Our Culture Segments TagTool is a clever, automated web app that can be seamlessly integrated into your website, database or sign-up form and can also be added to an audience's online booking path.

Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.

Effortlessly get to know your bookers, visitors, members, supporters, or those simply signed up to your mailing list using our Cultural Segments TagTool.

Help your organisation know who is already booking, who could potentially be booking and how you can use this information to fill empty seats.

MHM co-founder, Andrew McIntyre, has published three think pieces to support cultural institutions and their audiences during the Coronavirus crisis. 

Read the final Andrew McIntyre think-piece on cultural institutions and their audiences during the Coronavirus crisis.