Tate Modern

Part of the Tate group, the Tate Modern is Britain's national gallery of international modern art. 

The galleries are housed in the former Bankside power station, a monument to twentieth century industrialism and the perfect setting for this remarkable collection of modern art.

The building includes the turbine hall, a vast exhibition space which plays host to a changing programme of site-specific installations.

MHM have worked with the Tate Modern for many years, a working relationship which began with an Anatomy of a Visit report. This in-depth research surveyed the whole visitor market for the Tate and generated a segmentation system to inform Tate's strategic planning. We have since provided rolling #V360 rolling research for the Tate Modern and undertaken several formative and summative exhibition evaluations.

Visit the Tate Modern's website 

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