Research and Insight
Great strategies require deep insight. We go way beyond profiling research. Our studies find out what makes people tick, why they come and why they don't, and what they really think.
Unusually we combine qualitative and quantitative research in all our projects, using our own in-house research facilities and field teams. We define, classify, measure, model and segment. Rather than just providing data we give you real insight.
We are renowned for a distinctive approach to analysing, interpreting and modelling the results of research. This approach informs our research design, how we phrase key questions and scrutinise patterns. Our incisive, deep analysis is underpinned by robust research and strong project management.
You'll get inspired and detailed strategic recommendations and our reports are always relevant, helpful and actionable. With such an innovative approach we bring a depth of analysis and insight that is not offered by standard research agencies.
For some of our thinking about the need for strategic insight, see our Insight Required reader.
For an example of one of our strategic insight reports, have a look at our London Temporary Exhibitions report: Unpacking Exhibitions: Exploring the market for paid-for exhibitions at London's cultural venues.