Nederlands Dans Theatre

From its home base in The Hague, Nederlands Dans Theater makes contemporary dance which which is enjoyed the world over.

Thanks to Nederlands Dans Theater’s commitment to quality and pushing boundaries, the dance company has been one of the most important figureheads of Dutch art abroad for years. 

MHM worked with the Nederlands Dans Theatre on a research project to give a clearer and more detailed understanding of their existing audiences in terms of who they are and their current booking behaviour.  A second phase of research went on to measure current levels of brand equity within NDT’s audiences, testing current brand development work and informing audience development initiatives, using #Culturesegments insight.

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