Our segmentation system underpins growth in audiences
Read about how our approach to segmentation and brand development have formed the foundations for a successful audience development strategy at Museum of London.
… at the heart of this success is making a successful emotional connection with our visitors. We want people to love us… MHM’s analysis delivered fresh insights to help improve the visitor experience at our two museums – one on London Wall, in the Barbican, and the other at West India Quay in the heart of London’s Docklands.
Our audience research showed us we needed to connect with a more contemporary and connected audience. All our advertising campaigns are now aimed squarely at them.
A link to the full article can be found here.