Laura designs, analyses and reports on a variety of research projects to uncover the deeper motivations of cultural sector audiences. The role is hugely varied and ranges from analysing data sets to writing proposals and meeting clients. Since joining MHM she has worked with a range of clients including the Science Museum London, The Smithsonian Institution, DC, and Tate Liverpool.
Prior to working for MHM, Laura worked as the Communications and Research Manager for a UK-wide charity based in London and, before this, she completed an MA in Research Methodology. This has given her a broad understanding of all aspects of qualitative and quantitative research. She particularly enjoys problem solving on seemingly unexplained audience behaviour for clients.
Laura now lives in Liverpool and, while she’s not making the most of the cultural offerings there, you might find her spending time with her toddler.