Jo Taylor

Senior Consultant

Jo is the lead consultant for key clients on projects such as segmentation and branding; empowering cross-disciplinary teams to develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector.

Jo has a practiced track record of inventively engaging visitors and encouraging risk-taking through engagement with artists and programmers. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach.

Recent clients include the National Theatre, Curve, The Place, the Barbican Centre, London Symphony Orchestra, the Philharmonia, Almeida Theatre, Artichoke, Liverpool Everyman & Playhouse, the Eden Project, Chickenshed, The British Council, Goldsmiths College and Audiences Norway. Jo frequently delivers training, workshops and seminars.

Jo brings 18 years of applied experience in posts across a range of venues, producing, touring companies and arts festivals, most recently as Head of Marketing at Wales Millennium Centre. At Welsh National Opera, Jo won awards for Innovation and Creativity from the Institute of Direct Marketing (mailing tissues in place of letters). Jo is Chair of the Arts Marketing Association.
Jo lives in the countryside where she enjoys cooking, reading, long walks and country pubs. These distractions mean that,regrettably, she spends hours not practicing the piano, despite early aspirations to be a concert pianist.

Email Jo

Audience Builder

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@JoeyTaylor: Beautiful start to a day of family fun and focus groups @kewgardens #mhmuk #lovemyjob

@JoeyTaylor: Happy 50th Birthday to the beautiful Everyman @LivEveryPlay #PlayOn #mhmuk

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Chickenshed Theatre

@JoeyTaylor: @Clc_Schreiber: Another great #culturesegments meeting thanks to @JoeyTaylor: lovely to meet Ingrid and Siri from @audiencesnorway #mhmuk

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The Rest Is Noise

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The Barbican Centre

MHM Relationships

Top 10 tips for great segmentation

@JoeyTaylor: Looking at all the languages #CultureSegments has been translated into. Henceforth I'm no longer Essence - I'm Podstata or Fundament #MHMuk