Audience Development

We have been pioneers in audience and market development, acquisition and retention for the past 30 years. With our combined 100 years' of experience, we can work with you to create effective, actionable audience development strategies for country, state, sectors and organisations.

We're leading specialists in audience development. Our bespoke segmentation systems model your audience, our Audience Builder system helps you manage the relationships while Test Drive sweeps in first timers and TelePrompt increases their frequency. 

We have a vast database on audiences, and potential audiences. We understand what motivates some to attend the arts and what prevents others. We work with our clients to develop strategies to attract new audiences, retain existing audiences, encourage crossover, greater frequency and levels of engagement between the audience, the venue and art form. 

Our work has led to the development of nationally-adopted audience development tools and we have published widely and are often invited to speak at conferences on the subject. 

A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on...

Jo specialises in marketing strategy, research, audience development and social impact measurement...

Gerri is one of the country’s leading arts management consultants having been working at a...