About Us

Morris Hargreaves McIntyre are the largest cultural strategy and research agency in the UK. Based in Manchester, and with offices in New Zealand and Australia, we employ 45 full-time staff in our offices and a further 40 researchers in the field. We are renowned for using market insight to make a real difference to the organisations we work with.

Our clients are all cultural, heritage or charitable organisations. These clients include some of the world’s leading museums, galleries, theatres and arts centres as well as heritage bodies and charities including, Action Aid, BFI, British Museum, Chester Zoo, Eden Project, National Trust, Shakespeare's Globe, Southbank Centre, Tate, Qatar Museums Authority and 92nd Street Y to name but a few.

We have professional project management resources, qualified statisticians and are members of the Museums Association, UK Evaluation Society, Market Research Society, Chartered Institute of Marketing, Association of Qualitative Research and Visitor Studies Group.

Most importantly of all, we are passionate about understanding cultural consumers, getting to the heart of the issues that matter to your organisation and making practical recommendations.

We measure our success by the impact we have on the organisations we work with, we were therefore delighted to have won the 2013 RAR Award for best Market Research Agency of the Year, voted for by our clients.

All projects are different, but the value we add is constant.

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Gerri Morris

Visitor 360° rolling research

Explore Our World

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The Place

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Culture Segments

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Jo Taylor

Image for Grayson Perry: Culture Segments in action

Grayson Perry: Culture Segments in action

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Ginny Cartmel